Steel & Flat Metals

Steelira

Autonomous operations layer for steel and flat-metals rolling — gauge and shape control, AI strip-surface inspection, TMCP optimisation.

Seed Physical AI $2M raised 2026 steelira.com
Overview

What Steelira does.

Steelira closes the loop on steel and flat-metals rolling: roll and gauge control, surface and shape inspection, schedule and flow, temper and coat, roll and chatter, robotics and yield and energy orchestration, and the mill and metallurgy twin.

Every coil produces labelled rolling and inspection traces that train the next model, tightening the loop from slab to finished coil.

At a glance
DetailValue
StageSeed
CategoryPhysical AI
Year2026
Websitesteelira.com
HeadquartersNot disclosed
Raised$2M
Investor10xC
ModelPer-mill software subscription with an energy and yield outcome component.
Measured byCoil conformance, gauge and shape Cpk, energy per tonne, mills expanded per customer.
Engineers reviewing rolling-mill data on monitors
The mill Gauge and shape held, coil to coil
Products

One loop, module by module.

Every deployment on steelira.com writes labelled traces back into the model, so the system generalises across plants, alloys, grades and geometries.

01

Roll & Gauge

Roll and gauge control.

02

Surface & Shape

Strip-surface and shape inspection.

03

Schedule & Flow

Rolling-schedule and flow optimisation.

04

Temper & Coat

Temper and coating control.

05

Roll & Chatter

Roll and chatter intelligence.

06

Robot & Handling

Robotics and handling across the line.

07

Yield & Energy

Yield and energy orchestration.

Why we invested

The thesis behind Steelira.

Steel rolling is a mill-business where a gauge drift ruins coils and surface inspection still runs at line speed with human eyes, catching defects after the coil is wound. Energy is a large share of conversion cost.

Steelira moves gauge and surface control onto the line. The buyer is a rolling mill paying in hard currency; the wedge is one mill stand or inspection step, and coil conformance and energy per tonne are the numbers that open the next module.

Who is building it

Co-Founder & CEO

Co-Founder & CEO

Owns the mill relationships, the pilot programme and the commercial model.

Co-Founder & CTO

Co-Founder & CTO

Owns the rolling and inspection models, the edge runtime and the write-back into mill control.

Process metrics on a control dashboard
The coil On gauge, on spec, wound once

Building something similar?

Building in Physical AI? We want to hear about it.

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